Crm based companies in india: Top 10 CRM Based Companies in India: Ultimate Power List 2024
Looking for the best CRM based companies in India? You’re in the right place. This comprehensive guide dives into the top players transforming customer relationship management across industries with innovation, scalability, and cutting-edge tech.
What Are CRM Based Companies in India?
CRM (Customer Relationship Management) based companies in India are organizations that either develop, implement, or specialize in CRM software and services to help businesses manage interactions with customers, streamline processes, and improve profitability. These companies range from global tech giants with Indian operations to homegrown startups making waves in the SaaS space.
Definition and Role of CRM in Business
CRM systems are designed to consolidate customer data, track interactions, automate sales processes, and enhance customer service. For businesses, especially in a competitive market like India, CRM tools are no longer optional—they’re essential for growth and retention.
- Centralizes customer data from multiple channels
- Improves sales forecasting and pipeline visibility
- Enhances customer support through ticketing and chatbots
“A robust CRM strategy can increase sales by up to 29% and boost customer retention by 36%.” — Nucleus Research
Evolution of CRM in the Indian Market
The Indian CRM landscape has evolved rapidly over the past decade. From basic contact management tools, CRM systems have transformed into AI-powered platforms offering predictive analytics, omnichannel engagement, and deep integrations with ERP and marketing automation tools.
- Early 2000s: On-premise CRM solutions dominated
- 2010–2015: Rise of cloud-based CRM platforms
- 2016–Present: AI, mobile CRM, and industry-specific solutions take center stage
Top 10 CRM Based Companies in India
India’s digital transformation has fueled the growth of CRM based companies in India. From multinational corporations to agile startups, these firms are redefining how businesses engage with customers. Here’s a curated list of the top 10 CRM based companies in India based on market presence, innovation, client base, and technological prowess.
1. Zoho Corporation
Headquartered in Chennai, Zoho is one of the most prominent CRM based companies in India and a global leader in SaaS solutions. Founded in 1996, Zoho offers a comprehensive suite of business applications, with Zoho CRM being its flagship product.
- Zoho CRM is used by over 150,000+ businesses worldwide
- Offers AI-powered sales assistant, Zia, for predictive insights
- Strong focus on affordability and localization for Indian SMEs
Zoho’s ecosystem integrates CRM with email, finance, HR, and project management tools, making it a one-stop solution for small to mid-sized enterprises. Learn more at Zoho CRM Official Site.
2. Freshworks Inc.
Founded in Chennai in 2010 by Girish Mathrubootham, Freshworks has become a global name in customer engagement software. Freshworks’ Freshsales (now Freshsales CRM) is a powerful, AI-driven CRM platform tailored for sales teams.
- Available in multiple languages, including Hindi and Tamil
- Features like Freddy AI automate lead scoring and follow-ups
- Publicly listed on NASDAQ (ticker: FRSH), making it one of India’s few SaaS unicorns
Freshworks serves over 50,000 customers in 100+ countries. Its success story is a testament to the global potential of CRM based companies in India. Visit Freshworks CRM for more.
3. Salesforce India
While Salesforce is an American multinational, its Indian operations are massive and strategically vital. With offices in Hyderabad, Bengaluru, and Mumbai, Salesforce India is one of the largest employers among CRM based companies in India.
- Operates one of the largest R&D centers outside the US
- Offers tailored CRM solutions for Indian enterprises in banking, retail, and telecom
- Invests heavily in skilling programs like Salesforce Trailhead for Indian developers
Salesforce’s Customer 360 platform enables end-to-end customer journey mapping. It’s widely adopted by Fortune 500 companies operating in India. Explore Salesforce India for localized offerings.
4. HubSpot India
HubSpot, though US-based, has a growing footprint in India through partnerships, localized content, and a surge in Indian customers. HubSpot’s inbound marketing and CRM platform are increasingly popular among Indian startups and digital agencies.
- Free CRM with powerful automation and email tracking
- Strong integration with Indian payment gateways and marketing tools
- Active community and certification programs in India
HubSpot’s ecosystem supports marketing, sales, and service hubs—all integrated seamlessly. Indian businesses use it to scale customer acquisition efficiently. Learn more at HubSpot Official Site.
5. Capgemini India – CRM Services
Capgemini, a global consulting giant, has a significant presence in India and offers end-to-end CRM implementation services using platforms like Salesforce, Microsoft Dynamics, and SAP.
- Over 100,000 employees in India, many dedicated to CRM consulting
- Specializes in large-scale CRM migrations and digital transformation
- Works with Indian banks, insurers, and telecom providers
Capgemini’s India-based teams deliver CRM solutions that align with global standards while addressing local regulatory and operational needs.
6. Infosys – CRM Solutions
Infosys is one of the largest IT services providers in India and a key player among CRM based companies in India. Through its Infosys Cobalt platform, it offers CRM modernization services powered by cloud, AI, and automation.
- Partners with Salesforce, Oracle, and Microsoft for CRM deployments
- Offers industry-specific CRM solutions for healthcare, retail, and BFSI
- Uses AI-driven analytics to enhance customer personalization
Infosys has helped global clients streamline CRM operations with Indian delivery centers acting as innovation hubs. Visit Infosys for service details.
7. Tata Consultancy Services (TCS)
TCS is another Indian IT giant that provides CRM consulting and integration services. As one of the largest employers in the tech sector, TCS leverages its global delivery model to serve clients with CRM solutions.
- Offers CRM services on platforms like Salesforce, SAP C/4HANA, and Adobe Experience Cloud
- Focuses on omnichannel customer experience and data analytics
- Has dedicated CRM practice units in India
TCS’s strength lies in its ability to integrate CRM with legacy systems, making it ideal for large enterprises undergoing digital transformation.
8. Ramco Systems
Based in Chennai, Ramco Systems is a global enterprise software provider with a strong CRM offering. Its cloud-based ERP and CRM solutions cater to aviation, logistics, and manufacturing sectors.
- Offers AI-powered CRM with voice-based navigation
- Known for its user-friendly interface and mobile-first design
- Used by over 1,800 customers in 40+ countries
Ramco’s CRM is particularly popular among mid-sized enterprises looking for integrated ERP-CRM solutions. Learn more at Ramco CRM.
9. Kapture CRM
Kapture CRM is a homegrown Indian SaaS company that provides AI-driven, omnichannel CRM solutions tailored for enterprises. Founded in 2015, it has quickly gained traction in the BFSI, retail, and healthcare sectors.
- Offers industry-specific CRM modules with deep customization
- Features AI chatbots, sentiment analysis, and automated workflows
- Used by brands like Bajaj Finserv, Mahindra, and Apollo Hospitals
Kapture stands out for its focus on solving complex customer service challenges in the Indian market. Explore Kapture CRM for enterprise solutions.
10. LeadSquared
LeadSquared is a fast-growing CRM based company in India, specializing in sales and marketing automation for education, real estate, and financial services.
- Offers a unified platform for lead management, CRM, and marketing automation
- Strong focus on conversion rate optimization and sales funnel tracking
- Used by over 1,500+ businesses across India and Southeast Asia
Its intuitive interface and rapid deployment make it ideal for businesses needing quick ROI. Visit LeadSquared for more.
Key Features to Look for in CRM Based Companies in India
Choosing the right CRM provider requires evaluating several critical features. Whether you’re a startup or an enterprise, these factors can make or break your CRM success.
Scalability and Customization
A good CRM should grow with your business. Look for platforms that allow custom fields, workflows, and modules tailored to your industry.
- Supports multi-branch and multi-location operations
- Allows API access for third-party integrations
- Offers white-label options for agencies
AI and Automation Capabilities
Modern CRM systems leverage AI for predictive lead scoring, chatbots, and sentiment analysis. Automation reduces manual work and improves response times.
- AI-driven sales forecasting
- Automated email and SMS campaigns
- Smart routing of customer queries
Mobile Accessibility and Offline Support
With India’s growing mobile workforce, mobile CRM apps are essential. Offline access ensures field sales teams can update records even without internet.
- Native iOS and Android apps
- Synchronization with cloud when online
- GPS-based visit tracking
Benefits of Partnering with CRM Based Companies in India
Engaging with CRM based companies in India offers numerous advantages, especially for global businesses looking for cost-effective, innovative, and scalable solutions.
Cost-Effective Solutions for Global Markets
Indian CRM providers often offer competitive pricing without compromising on features. This makes them ideal for SMEs and startups worldwide.
- Lower licensing and support costs
- Flexible subscription models
- High ROI due to automation and efficiency gains
Local Market Expertise with Global Standards
CRM based companies in India understand local customer behavior, languages, and regulatory requirements, while adhering to global data security standards like GDPR and ISO.
- Support for regional languages (Hindi, Tamil, Telugu, etc.)
- Compliance with Indian IT Act and data localization norms
- Integration with UPI, Paytm, and other local payment systems
Innovation and Rapid Development Cycles
Indian tech firms are known for agile development. Many CRM based companies in India release updates and new features faster than their Western counterparts.
- Bi-weekly or monthly feature rollouts
- Customer-driven product development
- Strong focus on user experience and feedback loops
Challenges Faced by CRM Based Companies in India
Despite rapid growth, CRM based companies in India face several challenges that impact adoption and scalability.
Data Privacy and Security Concerns
With increasing cyber threats, businesses are cautious about storing customer data on cloud platforms. Ensuring robust encryption, access controls, and compliance is critical.
- Need for end-to-end data encryption
- Regular security audits and certifications
- Transparent data handling policies
Low CRM Adoption Among SMEs
While large enterprises use CRM extensively, many small and medium businesses in India still rely on spreadsheets and manual processes.
- Lack of awareness about CRM benefits
- Perceived complexity and high initial cost
- Shortage of trained personnel
Integration with Legacy Systems
Many Indian companies operate on outdated ERP or accounting software. Integrating modern CRM platforms with these systems can be technically challenging.
- Requires middleware or custom API development
- Need for data migration and cleansing
- Ongoing maintenance and support
Future Trends in CRM Based Companies in India
The future of CRM in India is bright, driven by digital transformation, AI, and government initiatives like Digital India.
Rise of AI-Powered CRM Assistants
AI will play a central role in the next generation of CRM systems. Expect more voice-enabled assistants, predictive analytics, and automated decision-making.
- Real-time call transcription and analysis
- Automated meeting summaries and follow-ups
- Proactive customer issue resolution
Growth of Industry-Specific CRM Solutions
Generic CRM platforms are giving way to specialized solutions for education, healthcare, real estate, and logistics.
- CRM for edtech with student lifecycle management
- Healthcare CRM with patient appointment and teleconsultation features
- Logistics CRM with shipment tracking and delivery updates
Expansion into Tier 2 and Tier 3 Cities
As internet penetration grows, CRM based companies in India are targeting smaller cities where digital adoption is rising rapidly.
- Localized marketing and support teams
- Offline-first CRM models for low-connectivity areas
- Partnerships with local business associations
How to Choose the Right CRM Based Company in India
Selecting the right CRM partner requires a strategic approach. Here’s a step-by-step guide to help you make an informed decision.
Assess Your Business Needs
Start by identifying your core requirements—sales automation, customer support, marketing campaigns, or all three?
- Map your customer journey
- Identify pain points in current processes
- Define KPIs for CRM success (e.g., lead conversion rate, response time)
Evaluate Vendor Expertise and Support
Look for CRM based companies in India with proven experience in your industry and responsive customer support.
- Check client testimonials and case studies
- Test their support response time
- Ensure availability of training and onboarding
Compare Pricing and ROI
Don’t just look at the price tag—evaluate the total cost of ownership and potential return on investment.
- Compare free vs. paid plans
- Factor in implementation, training, and integration costs
- Calculate time saved and revenue uplift post-CRM adoption
Case Studies: Success Stories of CRM Based Companies in India
Real-world examples demonstrate the impact of CRM adoption across sectors.
Bajaj Finserv with Kapture CRM
Bajaj Finserv implemented Kapture CRM to streamline its customer service operations across 1,000+ branches.
- Reduced average response time by 60%
- Improved first-call resolution rate by 45%
- Integrated with legacy core banking systems
Apollo Hospitals Using Zoho CRM
Apollo adopted Zoho CRM to manage patient appointments, feedback, and follow-ups.
- Enhanced patient engagement through automated reminders
- Centralized patient data across locations
- Improved doctor-patient communication
Byju’s and LeadSquared
Educational giant Byju’s used LeadSquared to manage millions of student leads and optimize its sales funnel.
- Scaled lead management during peak admission seasons
- Automated follow-ups reduced manual effort by 70%
- Integrated with WhatsApp and SMS for instant communication
What are CRM based companies in India?
CRM based companies in India are firms that develop, implement, or provide services related to Customer Relationship Management software. They cater to businesses looking to improve customer engagement, sales efficiency, and service quality using technology.
Which is the best CRM company in India?
Zoho Corporation and Freshworks are widely regarded as the top CRM based companies in India due to their global reach, innovative products, and strong Indian roots. However, the “best” depends on business size, industry, and specific needs.
Is Salesforce available in India?
Yes, Salesforce is fully operational in India with local data centers, customer support, and a large R&D team. It’s widely used by Indian enterprises and multinational companies operating in the country.
How much does a CRM cost in India?
CRM costs in India vary: free plans (HubSpot, Zoho) start at $0, mid-tier (Freshsales, LeadSquared) range from ₹500–₹2,000/user/month, while enterprise solutions (Salesforce, SAP) can exceed ₹5,000/user/month.
Can small businesses in India use CRM effectively?
Absolutely. Many CRM based companies in India offer affordable, easy-to-use solutions tailored for SMEs. Platforms like Zoho CRM, Kapture, and LeadSquared provide quick setup, automation, and mobile access ideal for small teams.
CRM based companies in India are reshaping how businesses interact with customers. From global giants like Salesforce to homegrown innovators like Zoho and Freshworks, the ecosystem is vibrant and growing. Whether you’re a startup or a large enterprise, leveraging CRM technology can drive efficiency, improve customer satisfaction, and fuel growth. As AI, automation, and digital transformation accelerate, the role of CRM will only become more critical. The key is to choose the right partner—one that aligns with your goals, industry, and budget.
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